Gartner’s declaration that 80 Percent of Active Internet Users Will Have A “Second Life” in the Virtual World by the End of 2011 and its subsequent five laws for companies participating in the virtual worlds have generated a number of conversations. Its press release coincided with this weeks Gartner Synposium ITxpo 2007 in San Francisco [...]
Today sees the launch of Second Life Brazil via Linden Lab local partners Kaizen Games. So if you see or hear the word Oi! in your travels in-world do not be alarmed. It is more likely to be a friendly Brazilian greeting rather than the 70’s punk slang.
Second Life Japan is currently collecting email addresses [...]
Good to see both Coca-Cola and Xerox getting their entry right in SL today. Each have taken very different approaches given their motivations for entering SL with Coca-Cola a B2C and Xerox a B2B play. However both have shown how they have learned from those who have gone before them and demonstrating what living the [...]