Repurposing new mediums
Learning from those who have gone before them many organizations are exploring the partnership route before entering SL. One example of this which launches today is DropZone. Talpa Digital have done a great job in conceiving DropZone by bringing together Fab.tv, 16 Down and Red Bull for today’s launch with Mondo and Skoeps already on board to collaborate in co-creating SL’s latest unique destination. We will see more shared experiences co-created in 2007 as people figure out creative ways to repurpose new mediums.