Rok Hrastnik’s two part posting on SL were brought up in conversation today. After reading his posts the words how very 20th century came to mind. Advertising, Marketing and PR practitioners need to move from an either or to yes and way of thinking and lose the 20th century command and control language. Here [...]
“As many top brands are already discovering, virtual worlds present an enormous opportunity to build communities and create new advertising opportunities,” said Sibley Verbeck, CEO, The Electric Sheep Company. “Virtual worlds are the first successful incarnation of interactive television. They provide a 3-D, immersive environment in which fans can meet each other, interact with characters [...]
When you look at Second Life today, you may say, “I don’t like the graphics.” Or, you know, “It’s clunky. It runs too slow.” But you have to bear in mind that in just a few years, this is gonna look like walking into a movie screen. And that’s just gonna be such an amazing [...]